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COVID-19: Gucci shakes up fashion calendar, Allbirds and Adidas collaborate, Luxury’s e-commerce challenge

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
SUSTAINABILITY & PURPOSE
  • 5 brands launched during the pandemic (WWD)
  • Is transparency in fashion a dead end? (Vogue Business)
  • The iconic launches 100% recycled packaging (Drapers)
  • Gucci, Givenchy, Dior & other big brands are name-checked in new report on the $20 billion-plus illegal wildlife trade (The Fashion Law)
RETAIL & COMMERCE
  • The shift to e-commerce poses a challenge for luxury brands (Vogue Business)
  • The store of the future is coming this summer. Here’s what it looks like. (Modern Retail)
  • Beauty brand leaders predict the future of omnichannel (Glossy)
  • What the pandemic reveals about e-commerce (RetailDive)
  • Experiential retail will get a digital facelift in the post-coronavirus world (Modern Retail)
MARKETING & SOCIAL MEDIA
  • The first Animal Crossing fashion show is here (Vogue)
  • Benefit cosmetics brings AR tool to Wechat (Mobile Marketer)
  • Tommy Hilfiger livestreams event to sell spring lines (WWD)
  • These brands are speaking out against racism on social media (AdWeek)
PRODUCT
  • With this antiviral fabric coating, your clothing could protect you from COVID-19 (Fast Company)
  • Can Venus Williams’ sunscreen launch bring more inclusivity to clean beauty? (Glossy)
  • Allbirds and Adidas embark on new collaboration to create shoe with ‘lowest ever carbon footprint’ (Fashionista)
  • CLOT x Rhude collaboration drops at the perfect time (Jing Daily)
BUSINESS
  • Gucci abandons ‘worn-out ritual’ of fashion seasons as the industry looks inward (CNN)
  • With Neiman Marcus filing for bankruptcy, what’s next for Bergdorf Goodman? (Vogue)
  • How Harrod’s is solving its excess inventory problem (BoF)
  • Despite the crisis, luxury continues to attract investments (WWD)
  • Alibaba attempts to replicate Taobao model overseas (Jing Daily)
  • Zalando makes sustainability mandatory for all brands (WWD)
CULTURE
  • The polarizing allure of sneaker culture (WWD)
  • Gen-Z consumers’ appetite for luxury goods is still intact despite COVID-19 (The Fashion Law)
  • Wellness is the new luxury after COVID-19 for China (Jing Daily)

By Katherine Cheng

Katherine Cheng is the Innovation Editor at TheCurrentDaily and Head of Technology Strategy at Together Group, where she consults for clients including Farfetch, Cartier and H&M. Originally from Hong Kong, she is interested in how cultural, behavioral and technological shifts influence how consumers and brands interact with each other. Her primary focus is on leveraging emerging technologies and the global startup ecosystem to drive meaningful innovation across the retail landscape.