COVID-19: Digital Fashion Weeks, AR adoption accelerates, Retail plans for reopening

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A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Envisioning retail of the post coronavirus era (WWD)
  • Retailers are reopening their doors, here’s how they’ll keep consumers safe  (AdWeek)
  • Is this the future of the fashion show? (NYT)
SUSTAINABILITY & PURPOSE
  • A new denim collection gives jeans a digital identity (Vogue Business)
  • Traditional Japanese T-Shirt brand Sunray Sportswear champions sustainability (Hypebeast)
  • Fashion’s sustainability goals threatened by the crisis (BoF)
  • Sustainable Denim is finding a home on the runway (Sourcing Journal)
RETAIL & COMMERCE
  • Why discounts are a dangerous overreaction to a crisis (Jing Daily)
  • Asos accelerates the use of augmented reality (TheIndustry.Fashion)
  • Texas says stores can reopen, but will they? Here’s how some brands are redesigning their spaces. (Fast Company)
  • Harrods to start “remote clienteling” VIP service ahead of lockdown lifting (TheIndustry.Fashion)
  • Kendra Scott introduces AR tool (Retail Dive)
MARKETING & SOCIAL MEDIA
  • Could the pandemic push influencer marketing deeper into the realm of CGI avatars? (Fashionista)
  • How can brands sensitively market products during COVID-19? (WWD)
  • With Gen Z in lockdown, DIY fashion takes off (Vogue Business)
  • Marc Jacobs and Valentino enter gaming with Animal Crossing outfits (TheIndustry.Fashion)
PRODUCT
  • Gap plans move into non-apparel categories (RetailWire)
  • This fashion-forward shield may land on faces soon (WWD)
  • Why Dior’s customizable bag fell flat (Jing Daily)
  • Barbour dips its toes into streetwear with Supreme collaboration (TheIndustry.Fashion)

BUSINESS

  • Bernard Arnault plans for LVMH rebound (Bloomberg)
  • Pandemic pushes Ferragamo into new territory (Vogue Business)
  • Brookfield plans $5 billion to prop up retailers after mall bet (Bloomberg)
  • Zalando predicts double digit growth (Drapers)
  • Can Neiman Marcus survive bankruptcy? (BoF)
  • Beauty and wellness brands see payoff from digital efforts (WWD)
CULTURE