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COVID-19: Digital Fashion Weeks, AR adoption accelerates, Retail plans for reopening

11-Cloud-fashion-week-shoot-catwalk_04032020

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Envisioning retail of the post coronavirus era (WWD)
  • Retailers are reopening their doors, here’s how they’ll keep consumers safe  (AdWeek)
  • Is this the future of the fashion show? (NYT)
SUSTAINABILITY & PURPOSE
  • A new denim collection gives jeans a digital identity (Vogue Business)
  • Traditional Japanese T-Shirt brand Sunray Sportswear champions sustainability (Hypebeast)
  • Fashion’s sustainability goals threatened by the crisis (BoF)
  • Sustainable Denim is finding a home on the runway (Sourcing Journal)
RETAIL & COMMERCE
  • Why discounts are a dangerous overreaction to a crisis (Jing Daily)
  • Asos accelerates the use of augmented reality (TheIndustry.Fashion)
  • Texas says stores can reopen, but will they? Here’s how some brands are redesigning their spaces. (Fast Company)
  • Harrods to start “remote clienteling” VIP service ahead of lockdown lifting (TheIndustry.Fashion)
  • Kendra Scott introduces AR tool (Retail Dive)
MARKETING & SOCIAL MEDIA
  • Could the pandemic push influencer marketing deeper into the realm of CGI avatars? (Fashionista)
  • How can brands sensitively market products during COVID-19? (WWD)
  • With Gen Z in lockdown, DIY fashion takes off (Vogue Business)
  • Marc Jacobs and Valentino enter gaming with Animal Crossing outfits (TheIndustry.Fashion)
PRODUCT
  • Gap plans move into non-apparel categories (RetailWire)
  • This fashion-forward shield may land on faces soon (WWD)
  • Why Dior’s customizable bag fell flat (Jing Daily)
  • Barbour dips its toes into streetwear with Supreme collaboration (TheIndustry.Fashion)

BUSINESS

  • Bernard Arnault plans for LVMH rebound (Bloomberg)
  • Pandemic pushes Ferragamo into new territory (Vogue Business)
  • Brookfield plans $5 billion to prop up retailers after mall bet (Bloomberg)
  • Zalando predicts double digit growth (Drapers)
  • Can Neiman Marcus survive bankruptcy? (BoF)
  • Beauty and wellness brands see payoff from digital efforts (WWD)
CULTURE

By Katherine Cheng

Katherine Cheng is the Innovation Editor at TheCurrentDaily and Head of Technology Strategy at Together Group, where she consults for clients including Farfetch, Cartier and H&M. Originally from Hong Kong, she is interested in how cultural, behavioral and technological shifts influence how consumers and brands interact with each other. Her primary focus is on leveraging emerging technologies and the global startup ecosystem to drive meaningful innovation across the retail landscape.