COVID-19: Digital Fashion Weeks, AR adoption accelerates, Retail plans for reopening

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.
TOP STORIES
- Envisioning retail of the post coronavirus era (WWD)
- Retailers are reopening their doors, here’s how they’ll keep consumers safe (AdWeek)
- Is this the future of the fashion show? (NYT)
SUSTAINABILITY & PURPOSE
- A new denim collection gives jeans a digital identity (Vogue Business)
- Traditional Japanese T-Shirt brand Sunray Sportswear champions sustainability (Hypebeast)
- Fashion’s sustainability goals threatened by the crisis (BoF)
- Sustainable Denim is finding a home on the runway (Sourcing Journal)
RETAIL & COMMERCE
- Why discounts are a dangerous overreaction to a crisis (Jing Daily)
- Asos accelerates the use of augmented reality (TheIndustry.Fashion)
- Texas says stores can reopen, but will they? Here’s how some brands are redesigning their spaces. (Fast Company)
- Harrods to start “remote clienteling” VIP service ahead of lockdown lifting (TheIndustry.Fashion)
- Kendra Scott introduces AR tool (Retail Dive)
MARKETING & SOCIAL MEDIA
- Could the pandemic push influencer marketing deeper into the realm of CGI avatars? (Fashionista)
- How can brands sensitively market products during COVID-19? (WWD)
- With Gen Z in lockdown, DIY fashion takes off (Vogue Business)
- Marc Jacobs and Valentino enter gaming with Animal Crossing outfits (TheIndustry.Fashion)
PRODUCT
- Gap plans move into non-apparel categories (RetailWire)
- This fashion-forward shield may land on faces soon (WWD)
- Why Dior’s customizable bag fell flat (Jing Daily)
- Barbour dips its toes into streetwear with Supreme collaboration (TheIndustry.Fashion)
BUSINESS
- Bernard Arnault plans for LVMH rebound (Bloomberg)
- Pandemic pushes Ferragamo into new territory (Vogue Business)
- Brookfield plans $5 billion to prop up retailers after mall bet (Bloomberg)
- Zalando predicts double digit growth (Drapers)
- Can Neiman Marcus survive bankruptcy? (BoF)
- Beauty and wellness brands see payoff from digital efforts (WWD)
CULTURE
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