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COVID-19: Stores plan for reopening, Fashion goes virtual, Brands support in relief efforts

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A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Macy’s to reopen dozens of stores, sets timeline for full return (Bloomberg)
  • A peek into the new mindset of fashion post-lockdown  (Forbes)
  • How the COVID-19 pandemic is pushing brands to connect digitally (Retail Dive)
SUSTAINABILITY & PURPOSE
  • VeChain Partners with Fashion Brand H&M to Use Blockchain for Supply Chain Traceability (Bitcoin Exchange Guide)
  • Mango launches first capsule collection based on recycled fibers (TheIndustry Fashion)
  • Fashion needs “Creative Resilience” to come out on the other side of COVID-19 (Sourcing Journal)
  • Can sustainable fashion and inclusive sizing coexist? (Harper’s Bazaar)
RETAIL & COMMERCE
  • Tmall announces its online outlet, Luxury Soho (Jing Daily)
  • Zalora says it is a “data first, then fashion” company (The Drum)
  • Will digital showrooms save fashion’s wholesale brands? (Fashion United)
  • Sandy Liang is hosting a virtual pop-up on Animal Crossing (High Snobiety)
  • What will stores look like when they reopen? (BoF)
MARKETING & SOCIAL MEDIA
  • Michael Kors gets digitally creative with “My Way” China Capsule (WWD)
  • How luxury is reaching customers during lockdown (Jing Daily)
  • NBCUniversal boosts shoppable content efforts with new Checkout platform (eMarketer)
  • Marketing to Gen Z during COVID-19 (Vogue Business)
PRODUCT
  • After Clarisonic, Mr Robb is at it again (WWD)
  • Sustainable sneaker brand Allbirds debuts its first running shoe (Evening Standard)
  • Chanel, Dior, Louis Vuitton and more French brands to support healthcare workers with one-off auction (Harper’s Bazaar)
  • Yuima Nakazato Offers Made-to-Order Garments Virtually (WWD)
BUSINESS
  • Covid-19 is set to unleash a wave of corporate mergers and acquisitions (Quartz)
  • Biggest mall operator in the US plans to reopen 49 of them (NYT)
  • Thinking positive: fashions coronavirus relief efforts (Drapers)
  • Luxury firms find signs of hope in Asia (Vogue Business)
  • Diesel North America taps Patrick Valeo as CEO (WWD)
  • Suppliers are feeling retail’s pain, too (Retail Dive)
CULTURE
  • Their Met Gala, their way. You’re invited.  (NYT)
  • Skin-care flextarians: a new wave of beauty enthusiasts (WWD)
  • Live experiences need brands now more than ever (AdWeek)
  • How luxury fashion shopping habits are shifting in a time of pandemic (Fashionista)

 

By Katherine Cheng

Katherine Cheng is the Innovation Editor at TheCurrentDaily and Head of Technology Strategy at Together Group, where she consults for clients including Farfetch, Cartier and H&M. Originally from Hong Kong, she is interested in how cultural, behavioral and technological shifts influence how consumers and brands interact with each other. Her primary focus is on leveraging emerging technologies and the global startup ecosystem to drive meaningful innovation across the retail landscape.