SXSW 2020 trends: From big tech to the explosion of cannabusiness


Artificial intelligence, sustainability, cannabis, gaming – just four examples of major areas impacting the fashion and retail industries today. As always, the key questions our clients want to know is in what way, and by when? Or in other words, at what point do I need to pay attention enough to jump into this space myself too?

Every August we take a pause and think about direction of travel for the industry. What within these trends really matter and how will they be shaped as we work towards 2020? 

We then like to reach out to our community about it to bring them to life at one of the industry’s leading festivals when it comes to the intersection of technology and culture today. 

Yes, we’re talking about SXSW.

Whether you’re a regular attendee, have the intention of being a first-timer, or just want to support great content from afar, this is your chance to bring to life the talks you’re interested in for next year. All you have to do is vote on the SXSW Panel Picker by August 23, 2019.

We’ve taken to heart those themes mentioned above, sourced some of the world’s foremost expert speakers on each subject, and we’re pitching for a total of five big sessions on stage. See them all below and click on each to place your votes.

Defending our humanity: The war on big tech
Cambridge Analytica whistleblower Christopher Wylie

This revealing interview with Cambridge Analytica whistleblower, Christopher Wylie, will discuss how in a world overrun by disinformation, increasingly segregated by algorithms and steadily dulled through tech disruption, the very essence of our humanity is at risk. We’ll explore why it’s naive to rely on government or big tech to do the right thing, and how our culture can be defended as a result. Vote Here

Nike revealed: Sustainability through skateboarding
Stefan Janoski, Nike

This insightful panel featuring skateboarding and sustainability superstars including Stefan Janoski, Elissa Steamer and the brand’s Chief Sustainability Officer, Noel Kinder, will explore how Nike is opening up to reveal its changing labor practices and to launch a new documentary series shot in China. Vote Here

Desire-driven data as the future tastemaker
Stitch Fix

With data increasingly impacting everything consumers do, is machine learning becoming the tastemaker of the future? Learn from experts at L’Oréal, Stitch Fix and Hulu on how they’re using data to shape creativity and almost everything they do. Vote Here

Dope retail: The luxury opportunity for cannabis
Beboe

The global legal cannabis trade is expected to hit $77bn in value by 2022. Join us to hear about the exploding retail opportunity in this space from luxury cannabis brand, Beboe, and iconic New York retailer, Barneys. Vote Here

Shopper engagement? Gamification is the answer!
Harry Potter Wizards Unite

Gaming is having a moment – not just on our smartphones but in our stores. This session will see shopping center Simon Malls, which is tapping into Harry Potter with gaming company Niantic, and luxury brand Kenzo, which is driving exclusive product access through gaming, diving into how “play” is reshaping brand engagement. Vote Here