Nike has created a circular design guide that aims to give the fashion industry a common language for circularity.
The guide comes with 10 principles of circular design, including topics such as “material choices” and “waste avoidance”.
Each of these are explained in more depth within it, including via case studies of successful design innovation by Nike and other brands.
They include video footage of a Central Saint Martins student and Nike staff talking on the principles, as well as an inspirational quote.
What follows are thought-starters for designers to think about the concept in more depth. Under the “material choices” principle for instance, it asks: “How could your material choice increase the lifecycle or durability of the product?”
A number of case study examples then follow, such as an outline of Nike’s Flyleather material, a sustainable leather alternative made of leftover factory off-cuts. Other case studies come from brands such as Levi’s, Fjallraven, Patagonia, Outerknown and Eileen Fisher.
The last section features inspirational publications, including “Cradle to Cradle: Remaking the Way We Make Things” by William McDonough and Michael Braungart, which outlines the founding principles of the circular economy, according to the non-profit Ellen MacArthur Foundation.
It is freely accessible to anyone interested in knowing more about circularity. The launch coincides with the annual Copenhagen Fashion Summit, one of the industry’s most important sustainability events of the year.
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