Urban Outfitters has partnered with social shopping app Dote on a pilot that allows influencers to host live-streamed shopping parties within the platform.
The app, initially launched in 2014, is geared towards a younger audience and heavily relies on the social element of shopping. One of its main features, for instance, allows influencers (or Dote Creators) to create their own profiles and wishlist products across the app’s 150-strong brand inventory, which followers can then shop from. This new feature, called “Shopping Party”, will enable Creators to host 15min-long live streams shopping solely from one brand.
“When we stopped going to malls with our friends and started shopping online, the experience became one skewed toward convenience and assortment,” says Dote founder and CEO Lauren Farleigh. “Along the way, we lost the social experience that shopping can be, which so many people have enjoyed throughout the history of commerce.”
Since its inception, Dote has raised $23 million in funding and added major Gen Z-focused brands and retailers to its assortment, from Asos and Brandy Melville to Madewell. In July 2018, it announced the launch of its first exclusive collection, with YouTube star Emma Chamberlain.
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