Sports and outdoor brands adidas, Reebok and Patagonia are leading the charge in the fashion industry’s mission towards transparency, according to Fashion Revolution’s latest index released today.
This year, the three brands are tied at the top reaching 64% of 250 possible points, marking it the first time any fashion brand has crossed the 60% threshold since the report’s first edition in 2017. Completing the top five is Esprit (62%) and H&M (61%). H&M will likely soon move a few points ahead as only yesterday it announced it is now listing all supplier and factory information on individual products on its e-commerce pages.
“The progress we are seeing this year, coupled with the feedback Fashion Revolution has received from brands, suggests that inclusion in the Fashion Transparency Index has motivated major fashion brands to be more transparent,” says Sarah Ditty, Fashion Revolution’s policy director and report author. “We are seeing many brands publishing their supplier lists and improving their scores year on year,” she adds.
The Index rates fashion brand’s and retailer’s transparency levels by measuring their performance in five key areas: policy and commitments, governance, traceability, supplier assessment and remediation, and spotlight issues.
This year, the list of brands analyzed increased from 98 to 200. Other brands ranked include C&A, Puma, Marks & Spencer, Banana Republic, Gap and Old Navy, all who remained in the top 10 from 2018, scoring between 51-60%. Luxury, specifically, is beginning to open up to displaying supply chain information, though numbers are still low compared to high performers: Gucci and Bottega Veneta, the highest scoring brands to be reviewed, make the 31-40% score.
“There is still a lot of work to be done”, adds Ditty. “Detailed information about the outcomes and impacts of their efforts is still lacking. The average score amongst the biggest fashion brands and retailers is just 21%, showing that there are still far too many big brands lagging behind.”
“Major brands are disclosing very little information and data about their purchasing practices, which means that we still don’t have visibility into what brands are doing to be responsible business partners to their suppliers.”
This year, the report also deep dives into four of the UN’s 17 Sustainable Development Goals, which it believes is imperative to achieve greater transparency in the fashion industry. These are: Gender Equality, Decent Work, Sustainable Consumption, Production and Climate Action.
For example, findings highlight that brands are not disclosing enough information on their efforts to empower women and girls and increase gender equality, or how they are addressing gender-based labor violations in garment factories. Furthermore, it emphasizes that although 55% of the 200 brands publish annual carbon footprint in their company websites, only 19.5% disclose carbon emissions within their own supply chains, which is where over 50% of the industry’s emissions occur.
Since Monday, Fashion Revolution has been running its annual Fashion Revolution Week, a global series of activations and marketing efforts that aim to advocate for increased transparency in the industry, while calling for consumer to ask brands about who made their clothes. The report’s publishing date, as well as the accompanying global awareness campaign, aligns with the anniversary of the Rana Plaza factory collapse, which killed 1,138 people on April 24, 2013.
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