Moschino and The Sims team up for digitally-inspired collection

Moschino has teamed up with video game The Sims on an exclusive collection inspired by the iconic game’s avatar-based universe.

“I love the idea of being able to imagine, design and bring to life a world of individual personas with The Sims universe,” says Moschino’s creative director, Jeremy Scott. “That concept emulates what I get to do for each collection at Moschino as I create a fantasy universe of spectacular storylines and characters.”

The Moschino x The Sims collection, which will hit Moschino stores and Moschino.com tomorrow (April 13), features a limited run of eight ready-to-wear items and accessories such as sweatshirts and phone covers. The line will also be unveiled at Coachella Valley Music and Arts Festival taking place in California this weekend while one piece, a Freezer Bunny hoodie, will also be launched in digital form and exist within a number of The Sims games.

To promote the collaboration, Moschino has released a lookbook where real models are stylised to look like avatars, while standing in virtual environments reminiscent of the game.

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