London-based creative arts university Central Saint Martins (CSM) is pushing the boundaries of technology with a mixed reality show powered by 5G for its annual MA students’ showcase during London Fashion Week.
The university is teaming up with mobile network Three and creative agency Rewind to bring to life the artistic vision of MA graduate Gerrit Jacob.
“The future of design and fashion is intrinsically linked with the evolution of tech and we are seeing more and more disruptive and innovative technologies shaking up the way the design and fashion industries operate,” said Jeremy Till, head of Central Saint Martins.
Ten lucky attendees at the Gerrit Jacob show were given Magic Leap’s One mixed reality headsets and could then watch as models strutted down the catwalk with animated illustrations, such as skulls and lightening bolts, overlaying through augmented reality. Other showgoers were also able to watch the experience via multiple screens located around the catwalk.
The fashion show is part of a larger partnership between the university and Three, as its London, campus will become the country’s first live and permanent 5G installation, with additional events coming up in the future.
As part of the collaboration, Three will also set up a design-focused 5G lab available exclusively to CSM students, featuring IoT hardware and other connected technologies. The aim is to encourage the next generation of creatives to experiment and develop new art and design projects using AR, MR, VR and cloud technology.
“We are turning up the volume on 5G and bringing it to life for the first time in the UK, right here in the heart of the fashion world,” said Three’s CMO Shadi Halliwell. “By giving students access to the next generation of mobile technology, they will be able to push the boundaries of learning, innovation and sustainability to create in a way that’s never been possible.”
“We are sure that the ongoing relationship with Three will put our students at the forefront of long-term trends in design and fashion,” added Till. “It is an enormously exciting collaboration for both
Next month, Three customers will also be able to experience the mixed reality catwalk through a mini-5G network that the company is setting up at its Oxford Circus flagship.
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