Reformation is helping fight climate change with a campaign that enables its customers to offset their individual carbon footprints by supporting clean energy projects. The California-based sustainable label is launching “Carbon is Canceled”, which features a series of programs over the next few months that hope to encourage sustainable behavior.
Firstly, it is partnering with sustainable energy providers Arcadia Power to encourage customers to switch 50% of their electric energy bill to wind energy for no additional cost – and as a reward, receive a $100 gift certificate from the label.
Secondly, it is introducing “Climate Credits” with carbon offsite partners Native Energy. The tool enables customers on the Reformation website to purchase “credits” and have that monetary value be put towards verified carbon offset projects, such as clean energy and forestry projects that actively reduce CO2 emissions.
For example, for the price of $60, a customer can offset their own individual carbon emissions for the span of six months, and have that money be donated to suitable projects. Alternatively, customers can buy credits towards an entire family’s consumption and even towards a wedding’s.
Reformation has been entirely carbon-neutral since 2015, and this program is only one of the many initiatives that hope to encourage its cult following to think and shop more sustainably.
In 2015, it introduced Refscale, an eco tool that allows customers to see exactly how sustainable each individual Reformation garment is compared to industry standards. For Earth Day in 2018, it pledged to keep 75,000 pieces of clothing out of landfills that year by announcing a series of initiatives that support the resale of ‘gently loved’ Reformation items, teaming up with platforms such as ThredUp and Depop.
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