BAFTA awards introduces CGI model as first ever 5G AI-powered red carpet stylist

The British Academy of Film and Television Arts (BAFTA) is introducing the world’s first 5G-powered AI stylist at this weekend’s 72nd British Academy Film Awards, in the shape of a hologram of a CGI model. The model will act as a bridge to allow consumers to shop for red carpet looks at home.

Powered by telecoms company EE technology, Shudu, the CGI model, will be brought to life on the red carpet in the shape of a hologram and allow guests at home to shop for evening looks similar to those of the celebrities attending through Instagram Stories.

The experience will work when red carpet guests stand next to the hologram and have their photographs taken by a Google Pixel 3 phone. This is then posted on EE’s Instagram Stories, where users will be able to ‘swipe up’ to begin a conversation with Shudu, the chatbot.

Users can then discuss their personal styles with Shudu, while AI be deployed to find similar, more affordable looks to recommend to users and enable them to “Shop the Look”.

On the red carpet, Shudu will be joined by host and TV presenter Laura Whitmore. “I love the fact that she will give everyone the opportunity to learn more about and even shop the looks of the stars on this year’s BAFTA red carpet right from the comfort of their sofas,” she says. “I know everyone is going to be blown away by her. I’m looking forward to seeing all the glamour and chatting to all the nominees.”

Last year, TheCurrent Global’s Liz Bacelar and Rachel Arthur debated the what the potential that CGI-generated models, such as Shudu, may have for luxury brands on an episode of the Innovators podcast.

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