Balenciaga brings awareness to animal conservation with exclusive Farfetch collection

Balenciaga is launching a capsule collection exclusive to luxury e-tailer Farfetch with the aim to raise awareness to the conservation of endangered animal species. Having a positive impact on animal welfare is also key to the design of the collection, which will be entirely free from leather, fur and down materials.

Available in a limited edition across ready-to-wear, shoes and accessories for women, men and kids, a few of the collection pieces will feature illustrations of threatened animal species, such as the North White Rhinoceros, the Asian Elephant and the Blue Whale.

Upon launching the collection this week, Balenciaga also contributed to the International Union for Conservation of Nature (IUCN), the world’s largest environmental network.

“Balenciaga is pleased to launch this exclusive collection. Bringing awareness to threatened species and supporting the conservation actions of IUCN is part of our vision,” said Cédric Charbit, CEO of the label.

Last year in March, Lacoste also showed support to animal conservation with the Lacoste x Save Our Species collection where it replaced its well-known crocodile logo with those of endangered species. Shirts were available in limited editions that corresponded to how much of each individual breed remained in the wild, such as the Javan Rhino (67).

How are you thinking about sustainability? We’re all about finding you the perfect partners for your sustainability strategy. The Current Global is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more.