Co-working company WeWork is partnering with influencer shopping platform LIKEtoKNOW.it to host a pop-up space at a London location where all decor is shoppable.
Located at Aviation House, WeWork’s newest office location in London, the space will be open for the month of January and is decorated with influencers and social media sharing in mind, featuring goods from brands such as Urban Outfitters, Amazon, Matalan and Debenhams. All products are then available to shop directly through the LIKEtoKNOW.it app.
“At WeWork, we’re focused on creating a working environment that fosters collaboration as well as productivity, and this LIKEtoKNOW.it pop-up will only increase the opportunities for our members to connect,” said Mathieu Proust, general manager of WeWork UK and Ireland.
The activation also has a customer acquisition angle as WeWork is offering people who are not members of its network the chance to sign up online and visit the pop-up space for a day, as well as use all other facilities in the office space.
WeWork has been working hard on expanding its retail capabilities over the past year. This is the second time it collaborates with the shopping platform on a retail experience, having hosted a similar space in a Miami location last year where all products were sourced from Walmart. Over the summer, it also launched WeMRKT, which sells products made by its members. Lastly in October 2018, it introduced designated Rent the Runway drop-off spots in six major US cities, including New York, Chicago and Miami, in order to facilitate returns to members of both services.
To support the continued expansion of its business ventures, WeWork rebranded as The We Company earlier this week.
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