Beauty retailer Ulta and Cosmopolitan magazine are working with beauty software company Perfect Corp. to give consumers virtual try-on experiences, as announced at CES 2019 in Las Vegas this week.

Using Perfect Corp.’s YouCam app, Ulta customers will be able to virtually try on hair colors with the help of an in-store associate as part of its salon service.

“Our partnership with YouCam will give us insight about how augmented reality experiences can complement the services we offer in Ulta Beauty stores,” says Prama Bhatt, Ulta’s svp of digital and ecommerce at Ulta. “This represents a nice merging of physical, digital and emotional experiences.”

Meanwhile, Cosmopolitan is continuing its partnership with YouCam after introducing an AR feature to its print magazines last September where consumers could scan an image of a beauty product to virtually try it on, and proceed to purchase on

“My goal is to deepen the connection between Cosmo and its readers by constantly making our content more responsive to what they’re craving right now,” said Cosmopolitan’s editor in chief, Jessica Pels. “Because of who our audience is — Millennials holding the magazine in one hand and their phone in the other — that means bringing interactivity to our pages through projects like our partnership with YouCam, which brings a virtual try-on experience right into our pages.”

At the show, Perfect Corp. also introduced Beauty 3.0, a new suite of products that includes AI product recommendation and finders, as well as skin diagnostics and the aforementioned hair color matching tool.

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