Rachel ArthurA round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.
TOP STORIES
- The new, tech-driven age of the sneaker drop [Engadget]
- Adidas pushes new Ultraboost 19 shoe via guerrilla Airdrop campaign [NY Times]
- Amazon returns video draws 11 million views [WWD]
TECHNOLOGY
- Samsung patents phone display that projects Star Wars-like holograms [Tom’s Guide]
- As Facebook raised a privacy wall, it carved an opening for tech giants [NY Times]
- Blippar in administration [Campaign]
SUSTAINABILITY & PURPOSE
- 8 things Patagonia says fashion can do to get greener [WWD]
- 5 years after pay pledge, H&M still isn’t paying laborers a “living wage” [TheFashionLaw]
- Consumers are ready for full sustainability, brands aren’t [WWD]
RETAIL & E-COMMERCE
- How Bonobos is growing up under Walmart’s wing [RetailDive]
MARKETING & SOCIAL MEDIA
- Rihanna’s Fenty Beauty, Amazon lead social media mentions for holiday gift shopping, study says [Mobile Marketer]
BUSINESS
- Victoria Beckham firm’s losses deepen [BBC]
- Raf Simons Is out at Calvin Klein [GQ]
- Burberry turnaround? Analysts aren’t buying it [Bloomberg]
CULTURE
- Why everyone wants a piece of the K-beauty pie [SCMP]
- Young luxury shoppers explain why they’re willing to pay $500 for sneakers [QZ]
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