Customers chase confetti in Topshop’s snow globe activation


Topshop has installed a larger-than-life snow globe in its Oxford Circus, London, flagship and it is encouraging shoppers to enter and play for the chance win prizes. 

Any customer who feels up to the challenge can enter the installation, which will then be filled with a whirlwind of flying confetti. The more confetti the customer collects, the better prize they win. 

The installation is also meant to be a shareable experience: a camera by the entrance of the globe will be capturing the chase in a boomerang-like effect.

Everyone who takes part in the experience is a winner, says the brand, with prizes ranging from discounts to a £1,000 shopping spree in-store.

Topshop often uses its Oxford Street windows, arguably the brand’s most visible retail spot in the world, to promote launches and interactive experiences. In the summer of 2017, it introduced a virtual reality water-slide experience. In October of the same year, it celebrated the release of the second season of Netflix’s Stranger Things and a dedicated merchandise collection by transforming the entire store into scenes from the series. This time, the window became the show’s Hawkins lab where customers could test whether they also had telekinetic powers, much like the show’s protagonist, Eleven.

The Snow Globe activation will remain in-store until this Thursday (December 20).

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