Levi’s has partnered with Pinterest on a personal styling tool that generates a custom inspiration board depending on the user’s taste.
Called “Styled by Levi’s”, the feature exists on a microsite, where users can select the gender they would like to shop in, and five product images that they relate to the most. Next, they are prompted to log into their Pinterest accounts to receive personalized, shoppable boards.
Apart from editorial campaigns and product images, boards also refer customers to its customization service and chatbot feature, which the brand launched in 2017.
The feature works both when the user is logged in to their Pinterest accounts or not. However, users that are logged in will be served a more relevant experience as the platform also uses data from their past browsing behavior.
Over the past couple of years, Pinterest has pushed to monetize the behavior of its audience of 250 million with a series of brand partnerships that feature an e-commerce element. For this holiday season, it is introducing Gift Globes, a gift-finding solution where consumers can enter information to receive customised gift guides. Participating brands include Macy’s, Lowe’s and Kohl’s.
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