Chanel announced on Monday (December 3) that it is going to stop using exotic skins in its future collections, as well as furs. This is mainly to do with an increased difficulty in sourcing these materials from ethical suppliers, as the French label continues to crack down on its supply chain.
“We are continually reviewing our supply chains to ensure they meet our expectations of integrity and traceability,” the brand said in a statement.
Exotic skins include crocodile, lizard, snake and stingray, which adorn many of its iconic handbags.
Animal rights organization PETA celebrated the brands announcement on social media as it had been lobbying for the label to ban exotic skins for decades, it said. Next on the non-profit’s agenda is urging consumers to encourage LVMH to do the same with its portfolio of brands.
Chanel is the first luxury brand to take the major step of official banning exotic skins, and it is joining the ranks of the Arcadia Group, ASOS, H&M, L Brands (which owns Victoria’s Secret), Nike and Puma.
The banning of fur however has been previously embraced by a wider range of luxury brands, including Armani, Versace, Gucci, Burberry, Diane von Furstenberg, Furla and many others. Chanel, however, had never used much of the material in its collections to begin with, making the ban relatively easier to implement.
This changing perception of luxury materials comes at a time when luxury brands and the wider fashion industry is embracing values of the circular economy and looking for alternative fabrics that are more sustainable, all while keeping the same level of quality found in more traditional luxury materials such as leathers and silks.
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