Wayfair jumps on Magic Leap with AR home visualization app

Wayfair Spaces

E-commerce homewares company, Wayfair, has released an augmented reality interior design and room planning app especially for the new Magic Leap headset.

“Wayfair Spaces”, as it’s called, acts as a virtual showroom for select pieces of the retailer’s furniture and home accessories collection. It is powered by Magic Leap’s spatial computing platform and available on the new Magic Leap One Creator Edition headset, which shipped this week.

“At Wayfair, we know that visual inspiration and discovery are key to creating the best possible shopping experience for home. That’s why we’ve always taken the lead in setting industry standards in 3D modeling and visualization, and in building innovative applications that will transform the way people shop for their homes,” said Steve Conine, co-chairman and co-founder at Wayfair. “Alongside Magic Leap, we’re excited to be on the forefront of one of the most visionary explorations of what’s possible in retail, as mixed reality and spatial computing influence the future of the customer experience.”

Users can access Wayfair Spaces from the comfort of their own home and browse through multiple, professionally curated rooms featuring a selection of home products from the company’s own 3D artists and stylists.

Those 3D rendered interior spaces aim to inspire consumers to imagine the look and feel of the products. Favored elements can then be easily dragged-and-dropped using the Magic Leap handheld controller into the customer’s own home to visualize them more specifically. 

By then clicking on items in front of them, they can also view a more detailed description, read reviews and see the price.

AR is growing in relevance at retail, with numerous brands experimenting with this level of visualization since tools to use it have become more commonplace, namely through iOS and Android devices. Wayfair has done so previously alongside the likes of Ikea, Amazon and a myriad of beauty businesses.

Wayfair announced its new Spaces app at Magic Leap’s inaugural L.E.A.P. conference for creators and developers this week. It is now available in the Magic Leap app store, ML World. Additionally, shoppers can find the Wayfair web experience by visiting next.wayfair.com in the Helio browser.

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