Courregès has opened a pop-up store in Paris that aims to make a statement about ending its use of plastics from here on out.
The Fin du Plastique initiative, as it’s called, marks the brand counting down its stock of shiny vinyl, a plastic it has been renowned for using for over 50 years.
Numbered products made from 6,000 meters of the stuff, are on sale until the material runs out. There’s a mix of current fall/winter 2018 pieces, as well as some archive looks revived by the brand’s new artistic director, Yolanda Zobel.
A colourful plastic bag print also features, with the words Fin or The Future is Behind You, on it.
“I have millions of meters of this amazing vinyl, and as it’s the iconic fabric of the house, I cannot dismiss it – it’s inspiring. I love the vinyl, its shine, but you can’t say hi to the new without bye to the old,” Zobel, said.
From here on, she will aim to source sustainable or recycled versions instead. “There’s no better world coming if we don’t take actions today.”
That comes as the industry at large starts to assess it use of plastics, as well as an aim for more circular materials across the board.
Brands like Stella McCartney has long been experimenting with such aims – exploring recycled plastics, more sustainable viscose, regenerated cashmere and more. Invites to her next show, which takes place on Monday in Paris, say: “Green is the new black.”
Yesterday Courregès sent a new collection down the Paris Fashion Week runway, which similarly made a statement about ending its use of plastics from here on out. “Fin du Plastique” and “The Future Is Behind You” were phrases extolled throughout as Zobel explored a post-plastics collection, using up more of the remains in the house and promising to invest profits from the brand back into developing an alternative material for the future.