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Snapchat allows users to snap a product and buy it on Amazon

Snapchat has introduced a new feature that allows users to snap photos of physical objects and buy them directly on Amazon.

Snapchat x Amazon
Snapchat x Amazon

Snapchat has introduced a new feature that allows users to snap photos of physical objects and buy them directly on Amazon.

The initiative will allow any user within the app to photograph an object or its barcode, to bring up a card showcasing similar products available to buy on the e-commerce giant, along with their price, an image, an average review score and Prime availability. Selecting a card will send the user to the Amazon app or website to complete the purchase.

In a rare partnership for Amazon, the two entities are working closely together to ensure the journey is seamless from beginning to end – when the user photographs or scans a code, Snapchat determines what action is taking place, while Amazon then deploys image vision technology to recognize logos, artworks or any unique identifying marks on the item.

Social media platforms are upping the ante when it comes to arming consumers with the tools to purchase at the point of discovery. Last week, Instagram announced shopping capabilities to its Stories and Explore pages by launching shoppable tags and curated product selections. Pinterest on the other hand, has recently expanded its “Shop the Look” pins to all businesses, allowing any brand to create shoppable posts on the platform.

How are you thinking about visual search? We’re all about finding you the perfect partners for your innovation strategy. TheCurrent is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more.

By Bia Bezamat

Bia Bezamat is a fashion journalist by trade and innovation expert with experience spanning fashion, retail, grocery and hospitality. Originally from Brazil, she is interested in how cultural, behavioral and technological shifts influence how consumers and brands interact with each other. As Senior Innovation Editor and Strategist at Current Global, she helps brands understand changing consumer behaviors and the evolving technology landscape.