Online retailer Revolve has announced it will open a branded suite and retail store at the Palms Casino Resort in Las Vegas next year.
In the past, Revolve has done similar hospitality takeovers during Coachella Valley Music & Arts Festival, where it rebranded existing hotel properties into the Hotel Revolve and invited VIP guests to stay throughout the duration of the music festival. The permanent branded suite, however, aims to withstand time, versus “a moment in time”, co-CEO and co-founder Michael Mente told WWD.
The suite will become a way for the company’s roster of influencers, as well as the general public, to further experience the brand’s universe whenever in town.
Moreover the 1,000-square-foot store, which is only the second physical store by Revolve after its invite-only Social Club flagship in Los Angeles, will have merchandise that reflects the ritual of getting glammed up to go out in the city. Additionally it will also be an opportunity to grow the retailer’s booming swimwear category.
“Those are segments where we feel our brand really resonates with that female Millennial so I think that’s a perfect location,” Mente added. “Every aspect of the fun life that you would live in Vegas, Revolve is very strong in and has the right merchandising mix for the consumer.”
Since launching in 2012, Revolves strategy has centered around supporting the lifestyle of young women who travel and experience life to its fullest. Consequently, the brand’s approach to influencers, as well as popping up in timely events such as Coachella, has become an increasingly important tool for engagement.
“We think that with the Palms it’s the perfect partnership and perfect location for us because the clientele they are seeking to attract and develop and the clientele that the brand attracts are similar,” adds Mente. “That alignment on the same focus and the same consumer was a natural fit.”
Revolve will be joining Palms Casino Resort as it undergoes a $620m renovation, which includes the opening of many new retail and food establishments. For the hotel, the brand’s presence represents an opportunity to further tap into a new audience, and attract more of its top clientele, which hails from Los Angeles.
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