American label Eileen Fisher has opened a concept store in Brooklyn where it will be running workshops that teach consumers how to live more sustainably.
In line with the label’s long-established mission of creating ethical, ‘timeless’ clothing that inspires simplicity and creativity, the store, called Making Space, focuses on “community-centered retail”. It does so by engaging with locals and visitors through workshops, movie screenings, gallery exhibitions and other events.
A workshop under the “Renew” theme will help consumers understand how the company’s take-back program, which started three years ago and now receives back over 800 used garments a day, helps clothing receive a second life, for instance.
Meanwhile, “Lifework” workshops will aim to help consumers live more mindfully from the inside out, and will feature experts and teachers whose work the brand is passionate about.
Lastly at the front of the store, a dedicated area will have artists-in-residence demonstrating their craft and teaching techniques like dyeing clothing with flowers and food byproducts, as demonstrated by the inaugural artist, Cara Marie Piazza.
Eileen Fisher merchandise will also be on display, through four different product categories: Remade, which are one-of-a-kind pieces made from worn Eileen Fisher clothing; Renew, which are older, worn styles that have been cleaned and mended; 111, of limited-edition samples; and lastly, current collections. Color-coded rings on individual hangers will identify each collection accordingly.
Throughout the store the designer’s commitment to sustainability affects every element of its design and decor, from seat cushions made from recycled denim, to the worn Eileen Fisher clothing that has been repurposed as rag rugs and fitting room curtains. The pièce de résistance however is a seven-foot by six-foot sculpture by artist Derick Melander, which features a tower comprised of 2,000 reclaimed garments.
The Brooklyn store represents the future of the Eileen Fisher brand. It is also currently designing a “Brooklyn Lite” prototype to test the concept at two existing stores in Seattle and Michigan, before rolling it out to its remaining 65 outposts.
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