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Gwynnie Bee teams up with Amazon Alexa on unboxing adventure

Gwynnie Bee has teamed up with Amazon Alexa to offer an interactive voice activation feature which members can trigger when unboxing their purchases.

Gwynnie Bee
Gwynnie Bee

Size-inclusive fashion subscription service Gwynnie Bee has teamed up with Amazon Alexa to offer an interactive voice activation feature that members can trigger when unboxing their purchases.

“Gwynnie Bee is leading the charge in using conversational interfaces to deliver a highly personalized and interactive member experience,” says George Goldenberg, EVP of technology, data & operations at Gwynnie Bee. “We find these types of experiences deepen our relationship with our members and increase their level of engagement with the service”.  

The experience takes customers through different everyday scenarios where the brand’s service can be put to use. For example, a customer could say to Alexa: “Hey, Alexa, ask Gwynnie Bee to unlock my weekday adventure.” This triggers a story about how an intern spills coffee on the customer’s Gwynnie Bee dress, and upon returning the garment to Gwynnie Bee, the brand will pay for dry cleaning, free of charge.

By adding this feature to its service capabilities, Gwynnie Bee is reassuring its customers about the level of convenience it provides, while distinguishing itself from other subscription rental competitors.

As customers expect an increasingly seamless experience, voice is becoming an important tool to bridge the gap between a physical product and a digital platform. Gwynnie Bee’s announcement  comes two months after H&M launched a partnership with the Google Assistant that suggests interior design inspiration and mood boards for every room of the house. 

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By Camilla Rydzek

Camilla Rydzek is an Editorial & Research Assistant at Current Global. She helps both the content and consultancy teams gather insights across the fashion, beauty and retail industries. Her background is in studying Fashion Management at the University of the Arts London. Her interests lie in the evolution of technology and innovation and their implications on a more sustainable future.