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ICYMI: Burberry destroys stock, Adidas against plastic and Dior’s influencer fail

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week, including Burberry destroying stock, Adidas’s fight against plastic and Dior’s influencer controversy.

Burberry

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Burberry destroys £28m of stock to guard against counterfeits [The Guardian]
  • Adidas joins the fight against plastic [CNN Money]
  • The Dior Saddle bag is back – in a thinly veiled influencer ad campaign [Quartz]
TECHNOLOGY
  • The AI revolution will be led by toasters, not droids [Fast Company]
  • Google joins the race to $1 trillion [Techcrunch]
SUSTAINABILITY & PURPOSE
  • Patagonia: You can’t reverse into purpose through marketing [Marketing Week]
  • Primark to donate 6 million US dollars to Unicef [Fashion United]
RETAIL & E-COMMERCE
  • Why Club Monaco is stealing tricks from scrappy startups [Fast Company]
  • Will virtual shopping malls save retailers? [Forbes]
  • How events like Amazon Prime Day are actively changing consumer habits [The Fashion Law]
  • Killing JC Penney: can the iconic retailer be saved? [Forbes]
  • The end of ownership [Business of Fashion]
MARKETING & SOCIAL MEDIA
  • Bonobos challenges definitions of masculinity with viral campaign [Retail Dive]
  • Ariana Grande, Gal Gadot and more join Reebok’s campaign to inspire and empower women [Adweek]
PRODUCT
  • Anna Wintour to launch sneakers in collaboration with Nike [Fashion United]
  • Beautyblender’s new foundation is facing backlash [Racked]
  • Kenzo and Tiger Beer launch “Rare Stripes” collection [Hypebeast]
  • Why a former pro soccer player and his co-founder decided to make Allbirds all about ‘simplicity’ [Inc]
BUSINESS
  • Lady Gaga is quietly working on a new beauty startup — and it already has Silicon Valley’s blessing and funding [Recode]
  • Farfetch acquires CuriosityChina to expand its social media efforts on the mainland [Techcrunch]

By Bia Bezamat

Bia Bezamat is a fashion journalist by trade and innovation expert with experience spanning fashion, retail, grocery and hospitality. Originally from Brazil, she is interested in how cultural, behavioral and technological shifts influence how consumers and brands interact with each other. As Senior Innovation Editor and Strategist at Current Global, she helps brands understand changing consumer behaviors and the evolving technology landscape.