ICYMI: Burberry destroys stock, Adidas against plastic and Dior’s influencer fail

Burberry

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Burberry destroys £28m of stock to guard against counterfeits [The Guardian]
  • Adidas joins the fight against plastic [CNN Money]
  • The Dior Saddle bag is back – in a thinly veiled influencer ad campaign [Quartz]
TECHNOLOGY
  • The AI revolution will be led by toasters, not droids [Fast Company]
  • Google joins the race to $1 trillion [Techcrunch]
SUSTAINABILITY & PURPOSE
  • Patagonia: You can’t reverse into purpose through marketing [Marketing Week]
  • Primark to donate 6 million US dollars to Unicef [Fashion United]
RETAIL & E-COMMERCE
  • Why Club Monaco is stealing tricks from scrappy startups [Fast Company]
  • Will virtual shopping malls save retailers? [Forbes]
  • How events like Amazon Prime Day are actively changing consumer habits [The Fashion Law]
  • Killing JC Penney: can the iconic retailer be saved? [Forbes]
  • The end of ownership [Business of Fashion]
MARKETING & SOCIAL MEDIA
  • Bonobos challenges definitions of masculinity with viral campaign [Retail Dive]
  • Ariana Grande, Gal Gadot and more join Reebok’s campaign to inspire and empower women [Adweek]
PRODUCT
  • Anna Wintour to launch sneakers in collaboration with Nike [Fashion United]
  • Beautyblender’s new foundation is facing backlash [Racked]
  • Kenzo and Tiger Beer launch “Rare Stripes” collection [Hypebeast]
  • Why a former pro soccer player and his co-founder decided to make Allbirds all about ‘simplicity’ [Inc]
BUSINESS
  • Lady Gaga is quietly working on a new beauty startup — and it already has Silicon Valley’s blessing and funding [Recode]
  • Farfetch acquires CuriosityChina to expand its social media efforts on the mainland [Techcrunch]