L’Oréal Australia has teamed up with manufacturing company Avery Dennison and local waste management company Wasteflex to introduce a recycling scheme for its labels.
This initiative will help the brand stay committed to its sustainability goals and aim to reduce packaging waste across its international product ranges.
The program, which was developed in coordination between the three companies, will keep a specific part of the label application process (called a glassine paper liner) out of landfills, instead giving it a new life as recycled paper. Up to six tonnes of the glassine paper liner waste could potentially be recycled as a result.
David O’Leary, national logistics manager of L’Oréal Australia explains: “The savings from this program have been significant, but the biggest benefit for L’Oréal Australia is being able to meet our zero waste to landfill through the services and expertise of Wasteflex and Avery Dennison.”
This is not the first time L’Oréal has partnered with Avery Dennison. In 2015, the American branch of the beauty group collaborated with the manufacturing company to leverage its materials science expertise and find a solution for decreasing the waste of its Global MDO product labels. The effort reduced the materials needed for its labels by half, decreasing solid waste by 40%.
With the circular economy becoming an increasingly important topic across fashion and beauty, this initiative exemplifies how innovative new processes and global cooperation can reduce material costs, while also pushing the industry towards a more sustainable business model.