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Cannes Lions 2018: Pinterest 100 goes physical with FabFitFun trending product box

Pinterest has teamed up with women’s lifestyle brand, FabFitFun, to launch a product box filled with trending goods as identified in the Pinterest 100 list.

The Pinterest Box
The Pinterest Box

Pinterest has teamed up with women’s lifestyle brand, FabFitFun, to launch a product box filled with trending goods as identified in the Pinterest 100 list.

The “Pinterest Box”, revealed at the Cannes Lions International Festival of Creativity this week, brings the biggest Pinterest items to life from across the beauty, style, wellness and food categories, all based on global data.

“At FabFitFun, we see our boxes as your favorite Pinterest board come to life and delivered to your door four times a year,” said Katie Rosen Kitchens, co-founder and editor-in-chief of FabFitFun. “We’re also a data driven company that relies heavily on consumer feedback, so the synergy with Pinterest is a no-brainer partnership for us. We combined their industry leading trend forecasting with the power of our merchandising and data science to create a box that features some amazing products that we know are going to become instant favorites.”

The Pinterest Box
The Pinterest Box

Products include a Pier 1 Imports sage vase, Tarte lifted sweatproof mascara, The Jetset Diaries passport case and luggage tag duo and more.

“Pinterest is filled with billions of ideas of what people want to do in their lives and when we look at what’s trending we can often see the next big thing,” said Vikram Bhaskaran, head of market development at Pinterest. “With our partnership with FabFitFun, we can bring these new trends across major lifestyle categories such as food, fashion and beauty to life through the box and we’re excited to see people give them all a try.”

The box is available for purchase on FabFitFun.com.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.