Prada looks at automated future in new sci-fi video series

Prada Nylon Farm

Prada Nylon Farm

Prada has released a ‘futuristic fairytale’ film series celebrating its nylon backpack first launched in 1984, by referencing a series of next generation technologies.

Nylon Farm, as the four-part project is called, features a flock of cyborg sheep, in a nod to Philip K Dick’s sci-fi novel, Do Androids Dream of Electric Sheep?

Alternate reality technology and an automated manufacturing system is at play to harvest the synthetic fleece, but the ideals of such artificial intelligence is seemingly disrupted by a level of human emotion that comes into the scene.

“It may all seem perfect, but something in this place has gone beyond the normal production processes. A series of strange anomalies have interrupted the regularity of the Farm and required the launch of an investigation. Will following protocol be enough in this story?” reads the write-up.

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While Vogue refers to it as an example of Miuccia Prada directing an episode of Charlie Brooker’s Black Mirror, the intention from Prada is to symbolize the brand’s technological innovation on the one hand, but also its ability to respect the brand’s history, on the other.

The nylon that has become a signature of the house was originally sourced from factories making parachutes for the military. It’s this quest for newness from Miuccia that is so referenced.

The four episodes were filmed at the brand’s industrial headquarters in Tuscany, the first one of which launched this weekend past. The following three will be released on June 1, 4 and 9 across the brand’s social media.