eBay has launched Interests, a feature that allows individual shoppers to have a tailored experience based on their passions, hobbies and style.
Currently available on the marketplace’s app and soon to launch on desktop, Interests generates a curated homepage based on a combination of user likes and dislikes and data on their individual patterns of shopping and browsing. To participate, users must answer a few questions on their hobbies and interests, such as what their favorite activities are and how they would describe their personal style.
“Our shopping experience should be as individual as each shopper on eBay,” said Bradford Shellhammer, head of browse & personalization for eBay. “By asking people to tell us a little bit about their interests, we’re delivering a personalized store built around the things you care about most.”
Over the last few years, eBay has been investigating different ways to make shopping on the platform more relevant for consumers who may find themselves overwhelmed with choice, or frustrated that they cannot find what they visit the site for.
In 2011 it acquired Hunch, a tech company that developed a mechanism to provide tailored recommendations; last summer, the Image Search and Find it on eBay features were introduced to enable app users to take or upload images to the platform instead of searching via text; and in late 2017, the Grouped Listings feature was launched to allow shoppers to condense similar offerings in the search results so it is easier for them to find what they want. It also has a chatbot that aims to help users with discovery.