A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.
TOP STORIES
- How fashion should (and shouldn’t) embrace artificial intelligence [BoF]
- How Apple will use AR to reinvent the human-computer interface [Fast Company]
- Breaking down the Gucci-inspired ‘innovation model’ that’s taking over Kering [Glossy]
- In fashion’s hype-driven era, Hermès is doing its own thing [Dazed]
TECHNOLOGY
- Blockchain, Internet of Things and AI: What the newest luxury startup accelerators are investing in [Glossy]
SUSTAINABILITY
- What really goes into a fashion sustainability ranking & how brands game the system [TheFashionLaw]
- Millennials say they care about sustainability. So, why don’t they shop this way? [BoF]
- Report: Levi’s is ‘all talk and no action’ on sustainability [Glossy]
- Beauty brands are finding innovative ways to reduce packaging waste [Fashionista]
- The young designers pioneering a sustainable fashion revolution [Vogue]
- TheRealReal, Stella McCartney flaunt high-fashion recycling [MediaPost]
RETAIL & E-COMMERCE
- Is video the future of online shopping? [BoF]
- Amazon will now deliver packages to the trunk of your car [TheVerge]
- Fast fashion’s biggest threat is faster fashion [BoF]
MARKETING & SOCIAL MEDIA
- Outdoor Voices uses AR to launch OV Trail Shop running collection [FashionNetwork]
- Oakley forgives you (even if others don’t) in this lovely ode to athletic obsession [AdWeek]
- Adidas Originals traded pieces from Alexander Wang’s new collection to get to Coachella [AdWeek]
PRODUCT
- Disney made a jacket to simulate physical experiences, like a snake slithering across your body [TheVerge]
- Adidas is testing how to mass-produce custom shoes like those it makes for elite athletes [Quartz]
