The beginner’s guide to how blockchain could change the ethical fashion game [Fashionista]
Why brands are under increasing pressure to be transparent about what they believe in [AdWeek]
Stella McCartney: ‘Only 1% of clothing is recycled. What are we doing?’ [TheGuardian]
RETAIL & E-COMMERCE
Brandless, the ‘Procter & Gamble for millennials’ startup that sells everything for $3, is launching a pop-up, but you can’t buy anything [Business Insider]
Glossier opening permanent retail space in LA [WWD]
MARKETING & SOCIAL MEDIA
Two computer-generated influencers are at war right now, and nothing is real anymore [W Magazine]
With privacy updates, Instagram upsets influencer economy [BoF]
How Vans is shaking up its experiential marketing to get more personal [BrandChannel]
Snapchat has launched in-app AR shopping, with Adidas and Coty among the first sellers [TheDrum]
BUSINESS
Adidas partners with Lean In to promote equal pay for women [WWD]
Gap CEO Art Peck: Big data gives us major advantages over competitors [CNBC]
Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.
Want to know more about how our technology partners can help you reach your innovation goals? The Current Global is a transformation consultancy driving growth within fashion, luxury and retail. Our mission is to solve challenges and facilitate change. We are thinkers and builders delivering innovative solutions and experiences. Get in touch to learn more.
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Rachel Arthur - April 23, 2018 