A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past fortnight.
TOP STORIES
- Adidas created Earth Day soccer jerseys made from ‘upcycled’ plastic ocean waste [AdWeek]
- How Bitcoin went luxury [Vogue]
- How retailers are crunching data to cut losses from returns [Glossy]
- The fashion world after Anna Wintour [NY Times]
TECHNOLOGY
- Alibaba is becoming a major investor in facial-recognition technology [Quartz]
- Retail’s adapt-or-die moment: how artificial intelligence is reshaping commerce [CB Insights]
- Leap Motion’s “virtual wearables” may be the future of computing [Co.Design]
- Why beauty giants are snapping up technology startups [BoF]
- Farfetch launches startup accelerator [BoF]
- LVMH’s Ian Rogers on Station F [WWD]
SUSTAINABILITY
- The beginner’s guide to how blockchain could change the ethical fashion game [Fashionista]
- Why brands are under increasing pressure to be transparent about what they believe in [AdWeek]
- Stella McCartney: ‘Only 1% of clothing is recycled. What are we doing?’ [TheGuardian]
RETAIL & E-COMMERCE
- Brandless, the ‘Procter & Gamble for millennials’ startup that sells everything for $3, is launching a pop-up, but you can’t buy anything [Business Insider]
- Glossier opening permanent retail space in LA [WWD]
MARKETING & SOCIAL MEDIA
- Two computer-generated influencers are at war right now, and nothing is real anymore [W Magazine]
- With privacy updates, Instagram upsets influencer economy [BoF]
- How Vans is shaking up its experiential marketing to get more personal [BrandChannel]
- Snapchat has launched in-app AR shopping, with Adidas and Coty among the first sellers [TheDrum]
