The North Face has launched a new product line that uses recycled material sourced from three US national parks to support the sustainability within the parks themselves.
The Bottle Source collection, which includes t-shirts and tote bags made from cotton and recycled bottles, will donate $1 for every item sold, which will go back to the parks through the National Park Foundation to support upcoming sustainable projects.
So far, the Bottle Source program has collected more than 160,000lbs of plastic bottles sourced from waste at Yosemite, Grand Teton and Great Smoky Mountains National Parks. Donated funds will in return go into the development of projects such as bear-proof recycling bins and reusable bottle filling stations.
“Bottle Source is a fitting next step in our materials innovation,” said James Rogers, director of sustainability at the brand. “This collection helps fund sustainability efforts in our national parks as more and more people enjoy these stunning places.”
“The North Face partnership inspires people to think about sustainability in a whole new way,” added Katherine Chesson, vice president of grants and programs at the National Park Foundation. “The Bottle Source program not only helps reduce waste, it is also a source of funding for important projects at national parks.”
This collection joins a series of other efforts the brand has been developing to improve the environmental impact of their products. Since 2016 The North Face uses only 100% down certified under the Responsible Down Standard across all product lines, while a 10-year-old partnership with bluesign has seen the brand make efforts towards helping their mills reduce their impact by using water and energy more efficiently.
Other sustainable products include the Reaxion line and the Denali jacket, both of which use recycled polyester, and the Cali wool beanie, that uses regenerative farming practices to produce wool to pull carbon into the soil.
Partnering with the right organizations has been key to the outdoor brand’s strategy of creating positive impact, as also recently seen with their announcement of a multi-year collaboration with the Girl Scouts of USA (GSUSA) to promote female empowerment.