Lifestyle brand Gant is launching a line of shirts made out of recycled polyester-fibres gathered from the ocean under its new “Gant Beacons Project”.
The collection is the latest initiative by the brand in its ongoing commitment to build a more sustainable business. It follows numerous others from the world of fashion and sport introducing recycled plastics into their products, led by the likes of adidas working with Parley for the Oceans.
In this case, Gant employed Mediterranean fishermen to help gather and remove some of the estimated 165 million tons of plastic floating in the sea. This was then used to produce an upcycled polyester in partnership with fiber brand Seaquel.
As Brian Grevy, CMO at Gant, said: “Through the Gant Beacons Project, we launched a completely new process for creating beautiful products via a conscious, sustainable approach, which will grow and evolve with time. We do everything we can to ensure we take responsibility and do what we can to make the planet even better because the ocean belongs to everyone after all.”
A statement on the website, adds: “We believe this conscious, sustainable approach to designing beautiful products is the future of good business.”
To make the resulting Tech Prep line shirts comfortable for the wearer, Gant used a cotton blend and classic weaving, as well as adding breathability, wicking and quick-drying properties. The shirt buttons and packaging were made from recycled plastics as well.
The shirts, which are now available online, come in a variety of styles and colors for both men and women.