bPay, the wearable technology solution from Barclays bank, has announced partnerships with seven watch brands – GUESS Watches, Mondaine, Timex, Kronaby, Suunto, ADEXE and LBS – to embed payment technology into traditional timepieces and fitness trackers.
The new watches will be showcased at this year’s watch and jewellery trade show, Baselworld, this week in Switzerland.
Launches include six new contactless watches by Guess; eight new styles for both men and women from Timex; LBS will be launching the ‘TapStrap’, a contactless payment strap that can be fitted to any watch with the most common strap sizes; and Suunto, which specializes in sports watches, will create a bPay-enhanced fitness style launching this spring.
“Consumer appetite for wearable payments is reaching critical mass, and we’re proud to be meeting this growing demand with the help of our industry-leading partners,” says Adam Herson, business development director of Barclays Mobile Payments. “Thanks to the range of products these agreements will bring to market, customers will be able to buy a watch or fitness tracker that not only suits their taste, but also unlocks benefits of speed and ease in everyday purchases.”
Recent data from Barclaycard’s Contactless Spending Index shows that spending via bPay surged by 129% year-on-year in 2017. The company claims ‘touch and go’ contactless payments save seven seconds per transaction when compared to chip and PIN.
Since 2015, bPay has been patterning with then UK-based fashion brands on bringing payment technology to accessories, such as launching a line of accessories with Topshop. For more on payment technology, listen to our episode of TheCurrent Innovators podcast with Alipay’s Souheil Badran.