TheCurrent at SXSW

For both first timers and longstanding attendees, SXSW Interactive is one of the most exhilarating, educational, insightful and inspiring events at the intersection of tech, culture and design. That said, it’s also one of the most overwhelming and exhausting, with hundreds of panel sessions, keynote talks, meet- ups, happy hours, parties and more to make your way to.

Not sure what to do when The Terminator is on stage, but there are tacos calling your name? Never fear, TheCurrent’s Essential Guide to SXSW Interactive 2018 sums up the best of everything you need to attend, and provides a handy guide for the week ahead in the process.

From the best sessions to head down to (ranging from artificial intelligence to blockchain, experiential marketing and beyond), to the FOMO-inducing activations that should be top of your list, we have it all covered.

We’re also on site ourselves, with two speaking slots on the main stage:

The first will see our founder Liz Bacelar hosting a big interview with none other than Farfetch CEO José Neves, discussing how disruptive innovation and technology is redefining the industry and the future of luxury retail.

The second will focus on biotech’s impact on the future of fashion with our chief intelligence officer Rachel Arthur in conversation with Bolt Threads, Modern Meadow and the H&M Foundation.

And join us at our meetup specific to fashion, luxury and retail, for an opportunity to meet the team, explore what’s pushing the industry forward & chat about the untraditional partnerships at the forefront of innovation.

Download our SXSW guide for more info, and do drop us a note if you’ll be in town. We look forward to seeing you!