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Ganni pays homage to Copenhagen with souvenir pop-up shops

Danish brand Ganni is set to open three souvenir pop-up stores following fashion weeks in Copenhagen, New York and London.

Ganni's souvenir pop-up store
Ganni’s souvenir pop-up store

Danish brand Ganni is set to open three souvenir pop-up stores following fashion weeks in Copenhagen, New York and London.

Each store will sell limited edition Ganni branded, traditional souvenirs, such as keyrings, posters and bottle openers, all of which are heavily influenced by everything Copenhagen. The pop-up stores will also sell exclusive hand-painted ceramics displaying iconic local imagery and a ready-to-wear collection, also inspired by the city.

“With the souvenir pop-up shop we’ve turned our love affair with Copenhagen into a literal manifestation in the shape of merchandise. A traditional, and let’s be honest, often ridiculed medium, but with the help of artist Ana Kraš we’ve given it an artistic bordering pastiche point of view of Copenhagen,” says Ditte Reffstrup, creative director at the brand.

Ganni's souvenir pop-up store
Ganni’s souvenir pop-up store

The stores pay homage to the city and the endless inspiration it has provided the brand. Kraš shot some of Ditte and her husband Nicolaj’s favourite things – including bicycles and angels – to feature on some of the merchandise as well as in the latest collection.

The first pop-up opened in Copenhagen on January 31 and will remain until February 4. The store moves to New York from February 8-16, and in London on February 14 where it will take up residence at Selfridges.

By Daisy Riley

Being an identical twin, fashion has always been Daisy Riley's way of expressing her identity and she takes particular interest in the psychological side of fashion accordingly. She is currently a student at London College of Fashion, studying fashion media practice and criticism, while also contributing to the TheCurrent Daily team as a researcher and writer.