Coty has partnered with Amazon to launch a new skill for the Echo Show; the first Alexa-enabled voice device with a screen included.
“Let’s Get Ready” is a personal beauty assistant that provides users with a unique voice and visual experience around brands including Clairol, Rimmel, Max Factor, Bourjois and Sally Hansen. It brings on-demand, occasion-based look planning, personalized by hair, eye and skin color. It will launch in the UK.
Jason Forbes, Coty’s chief digital and media officer, said: “Digital innovation with a focus on voice and virtual assistants is a key part of our digital strategy as we aim to bring consumers frictionless beauty experiences. We’re thrilled to be leading the market with the introduction of a visual beauty skill in the UK, inspiring consumers to both hear and see new beauty looks as well as step-by-step tutorials.
“Further, this skill allows us to deliver an authentic and personalized experience for beauty enthusiasts that happens in near real time, delivering customized looks in the context of a person’s lifestyle and personal attributes.”
The personalized offering can deliver to over 2,000 unique combinations of hair, eye and skin color, as well as event type. It can even sync with a person’s Facebook calendar to proactively suggest looks for upcoming events.
The result includes curated looks, visual how-to guides and quick tips, along with recommended hero products from the brands. Users can then add products directly to their Alexa shopping list.
Rachel Arthur - January 18, 2018 