Rachel Arthur
Coty’s Let’s Get Ready Amazon Alexa skill
Coty has partnered with Amazon to launch a new skill for the Echo Show; the first Alexa-enabled voice device with a screen included.
“Let’s Get Ready” is a personal beauty assistant that provides users with a unique voice and visual experience around brands including Clairol, Rimmel, Max Factor, Bourjois and Sally Hansen. It brings on-demand, occasion-based look planning, personalized by hair, eye and skin color. It will launch in the UK.
Jason Forbes, Coty’s chief digital and media officer, said: “Digital innovation with a focus on voice and virtual assistants is a key part of our digital strategy as we aim to bring consumers frictionless beauty experiences. We’re thrilled to be leading the market with the introduction of a visual beauty skill in the UK, inspiring consumers to both hear and see new beauty looks as well as step-by-step tutorials.
“Further, this skill allows us to deliver an authentic and personalized experience for beauty enthusiasts that happens in near real time, delivering customized looks in the context of a person’s lifestyle and personal attributes.”
Coty’s Let’s Get Ready Amazon Alexa skill
The personalized offering can deliver to over 2,000 unique combinations of hair, eye and skin color, as well as event type. It can even sync with a person’s Facebook calendar to proactively suggest looks for upcoming events.
The result includes curated looks, visual how-to guides and quick tips, along with recommended hero products from the brands. Users can then add products directly to their Alexa shopping list.