Device recycling just reached a whole new level thanks to a partnership between Dell and actress Nikki Reed.
The duo have teamed up to launch The Circular Collection, which is a line of jewelry made from gold mined from old or broken laptop parts.
For every million cell phones recycled, 35,000 pounds of copper, 772 pounds of silver, 75 pounds of gold and 33 pounds of palladium can be recovered, according to the Environmental Protection Agency.
In this case, there’s sufficient quantity to create delicate rings, earrings and cufflinks for Reed’s sustainable-focused Bayou With Love brand. The collection is completely sourced from the recycled electronics that Dell collects, as announced at CES in Las Vegas this week.
According to Dell, it takes approximately six motherboards to produce a single piece of jewelry. It will also use recycled gold in new motherboards in its Latitude 5285 computers shipping in March. Dell says it aims to use 100 million pounds of recycled material in its product portfolio by 2020.
“At Dell, we pride ourselves in finding better, more efficient ways to do business, particularly throughout our supply chain. Materials innovation – where and how we source things like plastic, carbon fiber and now gold for our products – is increasingly important for us,” said Dell’s vice chairman, Jeff Clarke, in a press release.
The jewelry will retail at $78-$348. Said Reed, who is best known for her role as Rosalie Hale in the Twilight movies: “I wanted to create pieces that could be worn every day,” says Reed. Another form of upcycling is passing down jewelry from generation to generation… we wanted to create pieces that could be worn beyond our lifetime.”