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Why design is critical to innovation at L’Oréal’s technology incubator

L’Oréal has given as much dues to design as it has to science and technology with its latest release at CES. Here, Guive Balooch, global vice president of the group’s Techology Incubator, explains why.

L'Oréal's UV Sense
L’Oréal’s UV Sense

L’Oréal has given as much dues to design as it has to science and technology with its latest release at CES this week.

The global beauty group has unveiled UV Sense, a battery-free wearable electronic that provides consumers with individual information of their ultraviolet (UV) exposure through a small design worn on the nail. The product will launch for dermatological skincare brand La Roche-Posay this summer.

It has been created in collaboration with visionary designer Yves Behar, founder of fuseproject, and comes from L’Oréal’s Technology Incubator. It follows the first stretchable skin sensor measuring UV exposure from the group unveiled at CES in 2016, called My UV Patch, and follows user feedback for a smaller wearable with longer wear and real-time data.

“We set out to create something that blends problem-solving technology with human-centered design to reach even more consumers who require additional information about their UV exposure. Whenever we develop a new technology, our goal is to make an enormous global impact by enhancing consumers’ lives,” says Guive Balooch, global vice president of the incubator.

I sat down with him to find out more. Head over to Forbes to read the full story.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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