Foot Locker unveils new Air Jordans in AR-enabled Snapchat unboxing campaign

The new Nike Air Jordan Gatorade AJ1's

The new Nike Air Jordan Gatorade AJ1’s

Foot Locker turned to Snapchat for an augmented reality unboxing experience this festive season.

Unveiling the new Gatorade AJ1 sneakers from Nike’s Air Jordan, the initiative gave thousands of fans an early 3D view of the design before they launched on December 26.

Users were able to tap on the creative work developed by BBDO New York to change the colour of the sneakers popping out of their Christmas wrapping. The Snapchat Lens also allowed them to explore the product by looking up close, around and inside them, as well as then “take them for a walk” across the space they were otherwise stood in.

For those feeling the most curious, they could then explore their surroundings for hidden AR extras like a basketball hoop and a vending machine releasing bottles of Gatorade.