Outdoor retailer L.L.Bean is exploring the use of blockchain technology with smart fabrics company Loomia, to get better product insights about customer use.
The initiative will see Loomia’s Electronic Layer (LEL) incorporated into merchandise such as jackets and boots. L.L.Bean will then research using it to collect data including information around temperature, motion and frequency of wear.
Once this data is collected, consumers will be able to optionally share it back with the brand for rewards via the Loomia Tile – a component that allows for the secure and anonymous transfer of data through the blockchain, as previously reported.
The aim is to solve the fundamental problem for brands of not knowing how products are actually used or how they perform once they leave the store. The resulting insight should allow L.L.Bean to create even better quality products that more accurately align with consumer habits.
“Working with LOOMIA will enable L.L.Bean to continue it’s 106 year-old mission of utilising the latest advancements and technologies to design durable, functionally innovative products that help to further folks’ enjoyment of the outdoors,” said Chad Leeder, L.L.Bean’s innovation specialist.
Other instant use cases of the LEL for L.L.Bean include the incorporation of heating elements into products, such as warming hikers’ toes or providing an extra layer of warmth on the coldest winter days.