Coach unveils Snapchat pin badges that unlock access to exclusive content

Coach's Snapcode pins

Coach’s Snapcode pins

Snapchat has teamed up with accessories brand Coach to create a limited edition set of pin badges featuring the social media site’s “Snapcodes”.

These codes are scannable from the Snapchat app and provide access to an exclusive arcade game based on Coach’s festive campaign.

This is the first iteration of Snapcodes existing in a real world product. The pin itself has been given the Coach twist therefore, with the now well-known Snapchat ghost outline accompanied by either a unicorn, a dinosaur or a shark – each of which all feature in the brand’s holiday theme for 2017.

“The pins are all about creativity and individuality,” said Marni Schapiro, Snap’s director of retail. “They’re fun, playful and allow our community a way to Snap the virtual onto reality.”

To get their hands on one, customers have to take part in a quiz about their favourite of the three mascosts – either online or in one of the 20 Coach stores participating across the US.

The quiz will also appear on Snapchat itself in some of its ad products. Taking part then unlocks campaign-themed Snapchat filters.