Tory Burch nods to re-gifting in holiday campaign

Mindy Kaling in A Very Merry Mindy for Tory Burch

Mindy Kaling in A Very Merry Mindy for Tory Burch

Actress and comedian Mindy Kaling stars in Tory Burch’s holiday campaign this year, which focuses on the idea of re-gifting.

The tongue-in-cheek video, titled A Very Merry Mindy, sees a personalised giftbox arrive from Tory Burch herself just as Kaling worries about how she’s going to have time to get all her Christmas shopping done.

She proceeds to go through all the items inside, pondering which of them should go to which of her friends and family. A navy sweatshirt with “Peace” written on the front of it she suggests for her aunt, while a gold tote she thinks will do well for Beyoncé.

She decides to keep the Tory Burch Foundation Seed Box, which features seven products made by and benefitting women entrepreneurs, for herself.