What you missed: Alibaba’s Singles’ Day record, ASOS try before you buy, unpaid Zara workers

Alibaba on its Singles' Day success, as posted on Twitter: "#Double11 2017: As of 24:00, total GMV has exceeded RMB168.2 billion - more than USD25.3 billion. Mobile GMV: 90%."

Alibaba on its Singles’ Day success, as posted on Twitter: “#Double11 2017: As of 24:00, total GMV has exceeded RMB168.2 billion – more than USD25.3 billion. Mobile GMV: 90%.”

A round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past week.


TOP STORIES
  • Alibaba’s Singles’ Day goes global with record $25bn in sales [Bloomberg]
  • How Alibaba makes Singles’ Day appealing to luxury brands [Glossy]
  • Will the power of Singles’ Day ever truly capture the West? [The Drum]
  • Alibaba tests 60 futuristic pop-up stores across China for Singles’ Day [Digiday]
  • ASOS launches try before you buy service [TheIndustry]
  • The real story behind those desperate notes that Zara workers left in clothes [Fast Company]

BUSINESS
  • Inside LVMH’s executive reshuffle [BoF]
  • Burberry operating profit jumps 24% in half, boosted by new Coty deal [WWD]
  • Yoox Net-a-Porter Q3 sales jump 17.7% [Fashion United]
  • To reach consumers, Richemont’s new leaders need to embrace digital [BoF]
  • Laying out fashion’s new supply chain vision [CFDA]
  • One of fashion’s most prominent investors is someone you may never have heard of [TheFashionLaw]

SOCIAL MEDIA
  • ASOS launches virtual Gift Assistant on Facebook [TheIndustry]
  • Why Maybelline is winning at social media [Glossy]

MARKETING
  • The new marker of luxury is feel-good marketing [QZ]
  • For Nike, augmented reality is the perfect way to sell hyped sneakers [Engadget]
  • Gwen Stefani fronts Westfield’s Christmas campaign [Fashion Network]
  • Cue the reindeer: Kohl’s, Nordstrom launch holiday campaigns [MediaPost]
  • Fruit of the Loom goes totally 80s with comical freeze frame ads for sweatpants [AdWeek]
  • Fashion wakes up to podcasts [BoF]

RETAIL & E-COMMERCE
  • The Alibaba warehouse where fake goods go to die [Sixthtone]
  • You can now rent Ann Taylor clothes for a monthly fee [Today]

TECHNOLOGY
  • Amazon’s app now lets you place items inside your home using AR [The Verge]
  • Apple said to be working on AR headset aimed for potential 2020 ship date [TechCrunch]
  • Zalando to open new tech hub in Lisbon [TheIndustry]

PRODUCT
  • Is mass customisation the future of footwear? [WSJ]
  • These 10 brands are killing it on the fabric innovation front [HighSnobiety]
  • Ford just made a trucker hat that uses technology to save truckers’ lives [Fast Company]

START-UPS
  • Glossier, Stitch Fix among most disruptive companies [RetailDive]