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What you missed: Alibaba’s Singles’ Day record, ASOS try before you buy, unpaid Zara workers

A round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past week, including all the highlights from Alibaba’s Singles’ Day.

Alibaba on its Singles' Day success, as posted on Twitter: "#Double11 2017: As of 24:00, total GMV has exceeded RMB168.2 billion - more than USD25.3 billion. Mobile GMV: 90%."
Alibaba on its Singles’ Day success, as posted on Twitter: “#Double11 2017: As of 24:00, total GMV has exceeded RMB168.2 billion – more than USD25.3 billion. Mobile GMV: 90%.”

A round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past week.


TOP STORIES
  • Alibaba’s Singles’ Day goes global with record $25bn in sales [Bloomberg]
  • How Alibaba makes Singles’ Day appealing to luxury brands [Glossy]
  • Will the power of Singles’ Day ever truly capture the West? [The Drum]
  • Alibaba tests 60 futuristic pop-up stores across China for Singles’ Day [Digiday]
  • ASOS launches try before you buy service [TheIndustry]
  • The real story behind those desperate notes that Zara workers left in clothes [Fast Company]

BUSINESS
  • Inside LVMH’s executive reshuffle [BoF]
  • Burberry operating profit jumps 24% in half, boosted by new Coty deal [WWD]
  • Yoox Net-a-Porter Q3 sales jump 17.7% [Fashion United]
  • To reach consumers, Richemont’s new leaders need to embrace digital [BoF]
  • Laying out fashion’s new supply chain vision [CFDA]
  • One of fashion’s most prominent investors is someone you may never have heard of [TheFashionLaw]

SOCIAL MEDIA
  • ASOS launches virtual Gift Assistant on Facebook [TheIndustry]
  • Why Maybelline is winning at social media [Glossy]

MARKETING
  • The new marker of luxury is feel-good marketing [QZ]
  • For Nike, augmented reality is the perfect way to sell hyped sneakers [Engadget]
  • Gwen Stefani fronts Westfield’s Christmas campaign [Fashion Network]
  • Cue the reindeer: Kohl’s, Nordstrom launch holiday campaigns [MediaPost]
  • Fruit of the Loom goes totally 80s with comical freeze frame ads for sweatpants [AdWeek]
  • Fashion wakes up to podcasts [BoF]

RETAIL & E-COMMERCE
  • The Alibaba warehouse where fake goods go to die [Sixthtone]
  • You can now rent Ann Taylor clothes for a monthly fee [Today]

TECHNOLOGY
  • Amazon’s app now lets you place items inside your home using AR [The Verge]
  • Apple said to be working on AR headset aimed for potential 2020 ship date [TechCrunch]
  • Zalando to open new tech hub in Lisbon [TheIndustry]

PRODUCT
  • Is mass customisation the future of footwear? [WSJ]
  • These 10 brands are killing it on the fabric innovation front [HighSnobiety]
  • Ford just made a trucker hat that uses technology to save truckers’ lives [Fast Company]

START-UPS
  • Glossier, Stitch Fix among most disruptive companies [RetailDive]

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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