Rachel Arthur
Alibaba on its Singles’ Day success, as posted on Twitter: “#Double11 2017: As of 24:00, total GMV has exceeded RMB168.2 billion – more than USD25.3 billion. Mobile GMV: 90%.”
A round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past week.
TOP STORIES
- Alibaba’s Singles’ Day goes global with record $25bn in sales [Bloomberg]
- How Alibaba makes Singles’ Day appealing to luxury brands [Glossy]
- Will the power of Singles’ Day ever truly capture the West? [The Drum]
- Alibaba tests 60 futuristic pop-up stores across China for Singles’ Day [Digiday]
- ASOS launches try before you buy service [TheIndustry]
- The real story behind those desperate notes that Zara workers left in clothes [Fast Company]
BUSINESS
- Inside LVMH’s executive reshuffle [BoF]
- Burberry operating profit jumps 24% in half, boosted by new Coty deal [WWD]
- Yoox Net-a-Porter Q3 sales jump 17.7% [Fashion United]
- To reach consumers, Richemont’s new leaders need to embrace digital [BoF]
- Laying out fashion’s new supply chain vision [CFDA]
- One of fashion’s most prominent investors is someone you may never have heard of [TheFashionLaw]
SOCIAL MEDIA
- ASOS launches virtual Gift Assistant on Facebook [TheIndustry]
- Why Maybelline is winning at social media [Glossy]
MARKETING
- The new marker of luxury is feel-good marketing [QZ]
- For Nike, augmented reality is the perfect way to sell hyped sneakers [Engadget]
- Gwen Stefani fronts Westfield’s Christmas campaign [Fashion Network]
- Cue the reindeer: Kohl’s, Nordstrom launch holiday campaigns [MediaPost]
- Fruit of the Loom goes totally 80s with comical freeze frame ads for sweatpants [AdWeek]
- Fashion wakes up to podcasts [BoF]
RETAIL & E-COMMERCE
- The Alibaba warehouse where fake goods go to die [Sixthtone]
- You can now rent Ann Taylor clothes for a monthly fee [Today]
TECHNOLOGY
- Amazon’s app now lets you place items inside your home using AR [The Verge]
- Apple said to be working on AR headset aimed for potential 2020 ship date [TechCrunch]
- Zalando to open new tech hub in Lisbon [TheIndustry]
PRODUCT
- Is mass customisation the future of footwear? [WSJ]
- These 10 brands are killing it on the fabric innovation front [HighSnobiety]
- Ford just made a trucker hat that uses technology to save truckers’ lives [Fast Company]
START-UPS
- Glossier, Stitch Fix among most disruptive companies [RetailDive]