Deutsche Telekom has launched its second annual ideas competition supporting the future of fashion and technology; inviting young talent to realise visionary concepts for high-tech apparel through to digital lifestyle products.
The Telekom Fashion Fusion challenge, as it’s called, is looking for creative ideas from across Europe in three categories: connected devices and smart accessories, haute couture and show fashion, and business solutions and smart services.
Entries are open until November 17, following which a shortlist of 10 finalists will be empowered to develop quality prototypes of their concepts in the Fashion Fusion Lab in Berlin from February to May 2018, before presenting them at an exclusive award show at Berlin Fashion Week in July 2018.
International coaches from the nexus of cutting-edge fashion and technology, including designers Pauline van Dongen, Julia Körner, Jasna Rok and Danit Peleg, will support the initiative.
“In our Telekom Fashion Fusion competition, young talents are given the unique opportunity to realise their dream of high-tech clothing, wearables or digital lifestyle products and bring them to market with the help of experts from the industry, the fashion world and the start-up scene,” says Antje Hundhausen, VP of brand experience at Deutsche Telekom.
The 2016 edition of the challenge saw 120 applicants from 25 countries. Trainwear, a virtual personal trainer integrated in smart fitness clothing, emerged as the winner, closely followed by Mimime, an augmented reality app that allows consumers to add patterns, accessories and artistic forms to clothing. Third place went to TranSwarm Entities, which combines 3D printing and drone technology, alongside music producer Beorn Lebenstedt (Newk), to curate a fashion performance.
This year’s entries will be judged by an esteemed jury including Dirk Schönberger, creative director at Adidas and Anita Tillmann, managing partner at Premium Group.
True to the slogan for this year’s edition – Technology becomes Fashion – the seamless integration of technology and the need to keep an eye to marketability of a product, all the way from initial concept to readiness for market, will play a central role in choosing the three eventual winners.
The Telekom Fashion Fusion competition is sponsored by Adidas, Intel, Lufthansa, Zeiss and Wired Germany. It is open to start-ups, entrepreneurs, engineers, fashion designers and students of the European fashion, design and technology scene, to apply either individually or in teams.
To do so, they need to send in information about their idea of concept, illustrative material that supports and visualises it, and information about the people behind the project and their motivation to participate.
(This is a sponsored post)