Seth Aaron, two-time winner of Lifetime’s Emmy award-winning TV show, Project Runway, has introduced a line of 3D printed designer shoes.
Teaming up with 3D printing footwear company, Feetz, the collection launched at fashion and technology event, FashioNXT, in Portland on Friday, October 13.
The concept is all about enabling custom-fit designs for consumers. As Feetz founder and CEO, Lucy Beard, said: “Seth Aaron’s creative design vision will explore the reach of 3D printing in fashion, enabling him to produce what only could have been imagined. That vision will be translated into ready-to-wear, customised for each customer’s unique needs.”
In the past, much of the experimentation with 3D printed footwear remained as concept pieces – rigid resin designs that were impossible to wear for their lack of flexibility. As the technology and materials have improved, that’s begun to shift quite rapidly forward. Adidas for instance, has started to 3D print the soles of a sneaker called the Futurecraft at scale; the first in the sportswear industry to do so beyond prototype or bespoke stage. It aims to produce 100,000 of them by the end of 2018.
Feetz meanwhile, uses proprietary polymers to 3D print the entire shoe; uppers and tread. Head over to Forbes to hear more about how Feetz produces its shoes, the details of the Seth Aaron collection and the sustainability focus that such footwear also provides.