Kenzo has tapped Orange is the New Black actress Natasha Lyonne to direct its new campaign film, “Cabiria, Charity, Chastity”.
In her directorial debut, Lyonne oversees a diverse cast of known and indie names including Saturday Night Live alum Maya Rudolph, who takes the central role of Chastity.
The 12-minute spot, which launched during New York Fashion Week, follows the tale of Chastity as she embarks upon a surreal journey to confront her past in the burlesque world, all the while speaking in a subtitled so-called “gibberish”.
As Lyonne said to The Impression: “What is a short film? Who’s really watching these things? We’re making them because they look really great or they’re fun as an exercise. But what if she just speaks in gibberish the whole time and it’ll be a made up film and a made up language? That freed up the idea of being too important.”
Explained Kenzo’s Carol Lim: “We don’t like to call them fashion films, because I think there’s a free way that people will interpret the story and take it and the clothes are secondary in many ways because it needs to fit with the characters.”
Also joining the cast is SNL colleague Fred Armisen, child star Macaulay Culkin, as well as actors Greta Lee, James Ransone and Leslie Odom Jr, among others.
The film, which is available to watch on Kenzo.com, is accompanied by campaign images by Danish photographer Casper Sejersen that act as film teasers and posters. Meanwhile Kenzo’s designs have been adapted for the film by Arianne Phillips, Madonna’s stylist and costume designer of choice.
This marks the French brand’s fifth original short film. In the past, they have collaborated with different writers/directors including Kahlil Joseph of Beyoncé’s “Lemonade” fame, musician and comedian Carrie Brownstein and indie film director Sean Baker.