Ralph Lauren on Instagram - Instagram Stories
Ralph Lauren on Instagram

A round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past week.


TOP STORIES
  • Decoding the digital strategy behind Ralph Lauren’s ‘garage’ show [BoF]
  • Apple shows off breathtaking new augmented reality demos [The Verge]
  • Apple’s new Animojis are the latest sign that brands need to embrace augmented reality [AdWeek]
  • 7 of the smartest brand activations so far at NYFW [PSFK]

BUSINESS
  • Should Amazon buy Nordstrom next? [Recode]
  • The modern luxury supply chain is log jammed at the front door of your apartment building [LeanLuxe]
  • Kering and LVMH draft charter on models’ well-being [The Fashion Law]
  • Everlane founder Michael Preysman: ‘Denim is a really dirty business’ [Glossy]

SOCIAL MEDIA
  • Cath Kidston collaborates with Pinterest on “Colour” QR codes [The Industry]

MARKETING
  • Matchesfashion.com to launch daily content with Style Daily [The Industry]
  • AI is so hot right now researchers are posing for Yves Saint Laurent [The Verge]
  • Rodarte’s Laura and Kate Mulleavy on their first feature film [The Impression]

RETAIL & E-COMMERCE
  • To save retail, let it die [BoF]
  • Amazon’s 1-click patent is about to expire. What’s the big deal? [NPR]
  • Alibaba to open ‘More Mall,’ a physical mall connecting online shoppers in China [Jing Daily]
  • eBay launches new digital concept to mark New York Fashion Week [Fashion United]

TECHNOLOGY
  • Data from your clothing could soon earn you digital currency thanks to this blockchain integration [Forbes]
  • How AI is transforming the shopping experience based on the images consumers look at online [AdWeek]

PRODUCT
  • Nike to launch custom shoes in less than 90 minutes [Fashion United]
  • Adidas has created a pair of beer-repellent shoes [PSFK]