US department store chain Nordstrom has announced it is preparing to roll out a new store concept that will tap into consumer demand for convenience and speed with a smaller and much more dedicated retail space.
Nordstrom Local stores will carry no dedicated inventory, with customers who want to shop only able to do so via Personal Stylists. In a bid to focusing on tailored service over footprint, the space will sit at 3,000 sq. ft, compared to the average 140,000 sq. ft Nordstrom store.
“As the retail landscape continues to transform at an unprecedented pace, the one thing we know that remains constant is that customers continue to value great service, speed and convenience,” said Shea Jensen, Nordstrom’s senior vice president of customer experience, who led the Nordstrom Local initiative. “We know there are more and more demands on a customer’s time and we wanted to offer our best services in a convenient location to meet their shopping needs.”
Customers can book in appointments online, over the phone or in-person. Following one-to-one conversations, the stylists will then transfer in suitable merchandise for the respective clients to come in and try. Stores will have one styling suite and eight dressing rooms accordingly, all of them surrounding a central meeting space where customers can enjoy a drink and talk to their dedicated stylist. Other services include Alterations & Tailoring, Click & Collect and Curbside Pickup, access to Trunk Club and an on-site nail salon.
The on-site personal stylists will also be armed with the retailer’s new digital tool, Nordstrom Style Boards, which allows them to create digital boards filled with personalised fashion recommendations that customers can view on their phone and purchase directly through Nordstrom.com. Customers can also log into the app to have more extensive conversations with salespeople and stylists.
The first Nordstrom Local is set to open in Los Angeles, California, on October 3. It follows the announcement of Nordstrom’s increased Reserve & Online Try In Store service earlier this month.