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The new Levi’s chatbot aims to help shoppers find the perfect pair of jeans

Levi’s has teamed up with tech company Mode.ai to launch a chatbot on Facebook Messenger focused on helping customers find the perfect pair of jeans.

The Levi's chatbot website widget by Mode.ai
The Levi’s chatbot website widget by Mode.ai

Levi’s has teamed up with tech company Mode.ai to launch a chatbot on Facebook Messenger focused on helping customers find the perfect pair of jeans.

The Levi’s Virtual Stylist, as it’s called, assists shoppers with fit, rise and stretch for its denim line, all the while aiming to reduce returns by also providing sizing recommendations.

Users can search through the entire catalogue of the brand, get inspiration by seeing the items worn by others in a section called ‘See it Styled’, then opt to either view more items like the ones they’re looking at or indeed click through to the product page. All of the results are synced with real-time inventory data, so they don’t see out of stock items.

As a plus point, the bot understands real language – meaning it parses text input to deduce exactly what the user is looking for. When I typed “Looking for white jeans for women”, for instance, it then did indeed surface white jeans for women.

What’s perhaps most interesting is that Levi’s has also worked with Mode.ai to create a separate version of the chatbot as a widget on its website. Head over to Forbes to read the full story, as well as insight from Mode.ai founder and CEO Eitan Sharon.

By Rachel Arthur

Rachel Arthur is Editor-in-Chief of Current Daily, the leading news source for fashion, retail and innovation, and the co-host of its weekly Innovators podcast. She otherwise serves as Co-Founder and Chief Innovation Officer of Current Global, a transformation consultancy driving growth within fashion luxury and retail. By background she is an award-winning business journalist and consultant, contributing to titles including Wired, Forbes and Business of Fashion.

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